As countries around the world reopen their economies amid ongoing novel coronavirus outbreaks, governments are increasingly embracing what remains in some places a divisive public health measure: mandatory masks.

Wearing a face mask will help prevent the spread of infection and prevent the individual from contracting any airborne infectious germs. When someone coughs, talks sneezes they could release germs into the air that may infect others nearby. Face masks are part of an infection control strategy to eliminate cross-contamination.

Wearing a mask is a new normal but somewhere is a status symbol as well. Status symbols vary across generations and specific age groups as well. We’ve already seen micro trends related to masks namely the luxury designer mask or the perfectly matched mask and outfit. But while we all (should be) wearing masks, how does it feel to see something so associated with the loss and tragedy of the pandemic become part of a look.

‘The Mask’ has become a byword and a precious possession universally. The mask design and safety have evolved over time and it remains the mainstay of the personal protective gear of a physician warrior. However, besides the current supply issues, there remains several challenges and limitations with regards to its design. 

Leading to the sudden arrival of multi-colored and fashionable designs of face covers-which is perhaps the NEW NORMAL!. If Covid-19 pandemic lasts longer, the WORLD may even deem access to ‘the mask’ a universal fundamental human right. For the time-being, let’s call 2020 as the “Year of The Mask”.