Today Apple announced AirPods Max, innovative wireless headphones that bring the magic of AirPods to an over-ear design with high-fidelity sound. When you put your headphones in the case, the device enters an ultra-low power state but that’s about it. 

These are Apple’s first over-ear headphones under the AirPods brand (it also owns Beats), and at $549(1.2 lacs pkr) they’re priced significantly higher than previous AirPods. Apple promises 20 hours of battery life.

AirPods Max headphones are more expensive than Apple’s entry-level iPhone, iPad and Watch models. These wireless headphones feature active noise cancellation. With this product, Apple competes directly with Sony’s and Bose’s wireless headphones the Sony WH-1000XM4 and Bose 700.

These AirPods Max come in five gorgeous colors, including space gray, silver, sky blue, green, and pink, and are available to order starting today, with availability beginning Tuesday, December 15.